In January, Jeff Lawson, CEO and co-founder of Twilio, published “Ask Your Developer”, a book about Twilio’s success, and how by leveraging the API mindset inside and outside a company, you can achieve outstanding growth and maximum potential, if you understand what you do. This is what we will talk about for two days at Interface.
In fact, APIs change the company and its ecosystem. With developers, partners, and customers, APIs enable lower transaction costs and create connection opportunities that would have been too costly before. Now you can maximize your ecosystem footprint and influence by being the single point of value.
Internally, APIs enable communication between many stakeholders: teams that were not talking together in big organizations, IT and Business, or even cross departments, APIs enable to create innovation with cross-pollination of ideas and bits.
APIs enable the programmable economy, where your value can be discovered, distributed, and scaled, in a self-service and consumable approach, and enable your business to expand dramatically.