Senior Value Engineer at TIBCO
Brand led - Business Transformation. Consumer Innovation and Experience Design. Integrated Marketing.
Growth strategist with 20 years’ experience in designing future strategies that unlock demand for brands.
I create demand for brands by examining beyond industry conventions, to find inspiration, disruptive trends, and unexpected insights to fuel marketing strategies, new service design, communications and business transformation.
Track record in industries experiencing change driven by disruption, where dual transformation happens – specifically financial services, telecommunications, technology and hospitality.