Jakob moved to Indonesia from Berlin more than 7 years ago to become Managing Director of Lazada. Jakob built Lazada's Marketplace from zero to 70% of GTV and managed geographical expansion for the group. Before that Jakob was a management consultant for The Boston Consulting Group with projects in Banking and Financial Services. After Lazada’s acquisition by Alibaba Jakob founded Ayoconnect together with his two co-founders, where he remains as CEO until today. He and his Indonesian wife have one daughter and live full time in Jakarta.