These 3 Ps are my keys to delight customers, develop more valuable visions, and build new product leaders. It's how I help companies build the right solutions, at the right time, in the right way.
As a Tech Psychologist, I'm passionate about the 'why' behind the tools I use and the companies I help. I proudly promote Jobs To Be Done (JTBD) theory, Behavioural Psychology, Lean Startup principles, GV Design Sprints, and Scrum.
Above all I push to understand the customer's true problems to deliver loveable solutions.