Srini brings over 10+ years of experience to the MarTech industry. Prior to his role at ADA, he previously worked at Axiata, a leading Asian multinational wireless telecommunications firm and also at ARM Holdings, a British software design and processor technology where he was leading the companies’ business strategies in corporate development, investments and portfolio management.

Under his expert leadership, ADA serves a massive customer base consisting of global players across financial services, automobile and B2B sectors including CITI, DBS, Mazda, Samsung, CIMB Bank and more. Having established a strong foothold in Asia, the company has enabled many of its clients to embark on their digital transformation journey and optimise their business processes with their integrated end-to-end marketing technology and API solutions.